I was remiss in not including this exhibition at the MAK Frankfurt on my recent list for Summer ‘museuming’ here. Sagmeister and Walsh, a New York-based graphic design team have curated a very beautiful and yet convincing statement on why we have less Beauty in our everyday lives, and why it’s worth seeking it out.
The curators have basically shown that although Beauty as a value is crucial for or health and well-being, we as a global society seem to place the least attractive forms (brown buildings) in our landscapes. I had to laugh out loud at the installation piece comparing the Moscow and Munich subway systems. The former is beautiful while the latter is dreadfully functional.
It explains why we are drawn to Beauty, and why there’s such a disconnect between modern art, architecture and even fashion and regular people these days. It turns out our sense of Beauty evolved with us as a species. So when someone says “I don’t know about art, but I know what I like,” she’s got it right. We do know, on a profound level.”
Sagmeister & Walsh are showing that we can improve our lives by adding beauty on a community, design or even a personal level.
The interactive exhibition also encouraged visitors to take pictures of objects from the MAK Frankfurt’s permanent collection, that they personally found beautiful. Here are my top three:
There were however so many beautiful objects there. So here’s some more.
Which of course got me to thinking about knitting and crochet and crafting, and wondering if this explains the resurgence of interest in crafting even though we can buy a machine-knit garment, the Beauty of the handcrafted cannot be denied. I’ll post on that once I’ve thought it through a little more.
The only thing I didn’t like were the loud speakers piping down audio explanations at several points in the room got to be quite a cacophony.
The exhibition will run until the end of September (2019).