I ran into this Vogue cover today, and of course had to take it home. Not just because it is simply stunning, but also because it is actually quite rare for a black model to get the cover of Vogue Germany. While Vogue in the US and the UK are considered quite groundbreaking in pursuing diversity in Fashion, Vogue Germany hasn’t so much.
After a bit of digging, I found out how rare this is, and yet, there’s still a ways to go.
Iman for Vogue Germany June 1982
Naomi Cambell for Vogue Germany October 1994
Lois Samuels and others for Vogue Germany September 1997
A Brief History of Diversity of Vogue Germany Covers
Vogue Germany existed briefly toward the end of the Weimar Republic (1929-1930). It came back to Germany in 1979, following the brand’s acquisition by Conde Nast and the following worldwide expansion. The German language edition serves German-speaking Europe: Germany, Austria and Switzerland.
Iman (above, left) was the first black model to grace the cover in June 1982. Of the fifteen times a black model has been on the cover (alone, in a collage or a group of models), Naomi Campbell (middle) is the clear winner, with 5 covers to her name. Special mention to Jamaican model Lois Samuels (right), because although she appeared with a group of models, she actually indirectly influenced the Cover title!
Every few years or so, Vogue Germany will have a black model on their cover. After Iman, came Jennifer Beals, Beverly Peele, Naomi Campbell, Lois Samuels, Kiara Kabukuru, Alek Wek (though sadly inside the fold), Arlenis Sosa, Lais Ribeiro, Liya Kebede, Yasmin Wijnaldum and now Nigerian Mayowa Nicholas. The first asian cover model was Ling Tan (November 1998). Not a lot, still nothing to sneeze at.
I’m hoping future covers of Vogue Germany will show how diverse German society has become in the last few years…
photosource: Condé Nast/ vogue.de