Mode in Germany

This is an old interview (from 2013) of Women’s Wear Daily’s Berlin Correspondant Melissa Drier on Deutsche Welle. Although what she is wearing in the screen-shot is made in Germany, Drier is a New Yorker. She talks about moving to Berlin in the 1980s, experiencing the Fall of the Wall, The East-West rivalry, and the fashion scene in the German capital and the promising environment giving rise to up and coming designers.

She also talks about Berlin Fashion Week, and the Bread and Butter trade show. Not much has changed since then (the most notable thing is that Mercedes is no longer the major sponsor), and there is a growing niche in sustainable fashion, as an offshoot of the Green Week trade show.

Germany still hasn’t become a fashion capital in the five years since this interview, but it’s still an interesting place to be fashion-wise…

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